lululemon Releases Second Annual Global Wellbeing Report
Mental health rises in importance as a driver of being well, while lack of a support network and stress emerge as the top two barriers
Better coping strategies, social media mindfulness, a return to the workplace, and community lift wellbeing
February 8, 2022 07:00 AM Eastern Daylight Time
VANCOUVER, British Columbia — (BUSINESS WIRE) — lululemon athletica inc. (NASDAQ:LULU) today released its second annual Global Wellbeing Report, demonstrating the Company’s ongoing commitment to advocate for holistic wellbeing across physical, mental and social dimensions. The 10-market study1 benchmarks the state of wellbeing with the Global Wellbeing Index and explores the drivers and barriers to being well.
“As we continue to navigate these challenging times, our second Global Wellbeing Report shows that people are using important coping mechanisms to improve their mental health, yet are yearning for more connection,” said Calvin McDonald, Chief Executive Officer. “At lululemon, we believe everyone has the right to be well – this data is a call-to-action for a continued focus on the collective health and wellbeing of one another, and the communities we serve.”
This year, the Global Wellbeing Index rose by one percentage point to 66, driven by gains in mental health as people have developed better coping strategies throughout the pandemic. Highlights include the challenges facing Gen Z, the negative consequences of spending too much time on social media, and the importance of social networks, including the wellbeing benefits from returning to the office.
The Index is based on how people in markets around the world rate the way they feel across the physical, mental, and social dimensions of wellbeing. Key findings include:
Higher wellbeing is driven by an increased focus on mental health and better coping strategies.
• Mental wellbeing has improved since last year, while physical and social wellbeing remained at the same level. Social wellbeing, despite edging upwards since last year, continues to score the lowest among the three.
• The top drivers of wellbeing are being in good physical health, feeling confident in oneself, managing stress effectively, having enough energy to accomplish daily tasks, feeling in tune with one’s emotions, having a good work/school/home life balance, and getting enough sleep.
• Four coping strategies show the highest increases: spending time outdoors (up 10%), physical activity (up 9%), connecting with people (up 8%), and taking breaks to relax throughout the day (up 8%). Other top coping strategies include getting enough sleep, listening to music, and eating healthy food.
Holistic wellbeing remains a challenge, especially for Gen Z.
• While feeling well shows signs of improvement, there is still a critical need to improve holistic wellbeing. Only 21% of Gen Z indicate strong wellbeing across all three dimensions (vs. 29% of the total population).
• Gen Z index lower on mental and social wellbeing than any other generation. Gen Z is 1.5 times more likely to not be able to manage stress effectively and cite higher levels of loneliness (53% vs. 40% of the total population).
• Globally, lack of a support network — defined by connecting with people of similar opinions, joining virtual groups relating to interests, and access to physical or mental health services and resources — is the top barrier to wellbeing. Other barriers to wellbeing include stress, the pandemic, lack of money, lack of time, health conditions and lack of knowledge.
Social media mindfulness continues to impact wellbeing.
• Social media is not an all-or-nothing game; wellbeing is strongest among those who spend 1 hour on social media per day.
• While more than half (53%) of respondents say that social media helps them to feel connected, heavier social media users (more than 1 hour a day) report stronger negative impacts on their social wellbeing, including feeling like they are missing out on social connections and comparing themselves to others.
• The negative impacts of social media are felt more acutely by Gen Z who spend the most time on social media, averaging 3 hours per day.
Returning to the workplace drives higher wellbeing but requires employers to implement lasting changes.
• Wellbeing is directly linked with a return to activities. Wellbeing is higher among those who have returned or expect to return to the workplace full-time vs. those who return part-time, or will not return to the workplace at all.
• While returning to the workplace benefits wellbeing, employees are equally worried about COVID-19 exposure (53%) and having less personal time (52%). Gen Z is the most concerned generation about personal time (66%) and parents with children under 13 have pressing concerns about childcare (33%).
• Employees have higher expectations of their employers and want long-term changes implemented. Almost half of employees (44%) are looking for more flexibility in working hours and location beyond the current pandemic environment, followed closely by increased mental and physical health support — especially among Gen Z and parents.
Community plays a vital role in strong wellbeing.
• Half of global citizens (52%) recognize the importance of community and agree that it is important to feel a sense of belonging to a community — one of the top drivers of social wellbeing.
• Those who do find a sense of community and giving back to one’s community important are more likely to indicate stronger levels of wellbeing.
• Those who do not recognize the potential benefits of community are seeing negative impacts on their wellbeing, with only 15% indicating strong overall wellbeing vs. global average of 29%.
In addition to the Global Wellbeing Report, today lululemon announced mental health first aid training will be available to all employees globally from Educator to CEO by 2023. Starting with managers, the training will equip participants with tools to identify signs of emotional distress and connect them with the appropriate resources, including lululemon’s mental health benefits. This offering builds upon additional lululemon programs that focus on employee wellbeing, including on-demand coaching, a leading employee assistance program, psychological counselling benefits, and a monthly per-diem to participate in fitness and meditation classes in local communities.
Additionally, lululemon’s Centre for Social Impact today announced new fund recipients with $2.25 million in contributions to local grassroots organizations and global non-profits focused on wellbeing in the global supply chain, including CARE’s Made by Women (promoting improved practices in global supply chains), the United Nation’s Resilience Fund for Women (investing in long-term health and economic resilience of women in the global supply chain), and Women Win (global fund to support maker wellbeing). The newly launched lululemon Centre for Social Impact disrupts inequity in wellbeing through movement, mindfulness, and advocacy with the goal of impacting more than 10 million people globally by 2025 through a $75 million pledge.
For more information and to view the lululemon Global Wellbeing Report, visit here.
lululemon發布第二份年度《全球幸福感報告》
心理健康成促進整體幸福的主要驅動因素 缺乏支援網絡及壓力為兩大阻礙
制定應對策略、適當使用社交媒體、重返辦公室及增強社區連結皆可提升幸福感
[香港 ——2022年2月9日] lululemon 今天發布第二份年度《全球幸福感報告》，履行品牌使命，持續在個人身體、心理和社會層面推動整體幸福感。該研究就10個市場進行調查1 ，以「全球幸福感指數」對調查地區的幸福狀態進行基準衡量，探討幸福感的驅動力及其所面對的阻礙。
lululemon 集團行政總裁卡爾文•麥克唐納（Calvin McDonald）表示：「在這個充滿挑戰的時期，lululemon第二份《全球幸福感報告》發現人們正採用各種應對策略以改善心理健康，並渴望拉近與其他人的距離。lululemon相信每個人都有權獲得幸福，透過這份研究報告，我們希望呼籲大眾持續關注彼此及社區的整體健康和幸福。」
以下指數根據世界各地受訪者對身體、心理和社會的幸福感來評分，主要研究結果如下：
聚焦心理健康和制定良好的應對策略有助提升整體幸福感。
• 心理幸福指數較去年有所提升，而身體及社會幸福指數則與去年持平。社會幸福指數雖呈上升趋勢，但仍在三項指數中得分最低。
• 幸福感的主要驅動因素有：健康的身體、自信心、有效管理壓力的能力、足夠的精力完成每天需要完成的事、控制情緒的能力、平衡的工作／學業／家庭生活，以及充足的睡眠。
• 以下四項應對策略被更多人採用：進行戶外活動（上升10%）、恆常運動（上升9%）、與他人連結（上升8%）及適時放鬆休息（上升8%）。其他應對策略包括：確保睡眠充足、聆聽音樂及健康飲食。
獲得整體幸福仍是一項難題，尤其是對Z世代。
• 即使幸福指數有上升的跡象，研究顯示整體幸福仍有迫切改善的需要。全球只有21%的Z 世代表示在三個面向上都感到幸福（占總人口的29%）。
• 在所有世代中， Z 世代在心理及社會幸福感方面的指數最低。Z 世代無法有效處理壓力和感到孤獨的可能性比其他年齡群組高1.5倍（53%；占總人口的40%）。
• 缺乏支援網絡是全球受訪者獲得幸福的最大阻礙。支援網絡是指與志趣相投的人交流、參與線上興趣小組或獲取有關身體及心理健康的資訊及支援。其他阻礙包括：壓力、疫情、缺乏金錢時間、健康狀況欠佳及缺乏知識。
社交媒體使用頻率持續影響整體幸福感。
• 社交媒體並非百害而無一利；研究顯示每天瀏覽社交媒體一小時的受訪者最為幸福。
• 超過一半受訪者（53%）表示社交媒體有助他們與他人聯繫。報告指出，社交媒體會為重度使用者（每天瀏覽1小時以上）帶來負面影響，原因包括害怕錯失與他人聯繫的機會，及經常與他人進行比較。
• Z 世代在社交媒體上花的時間最多，每天平均瀏覽3小時，因此最受社交媒體的負面後果影響。
重返辦公室有助提升幸福感，但雇主需實踐長遠持久的轉變。
• 能否恢復常態對幸福感有直接影響。已經或即將重返辦公室的受訪者較部分時間重返辦公室或未能重返辦公室的受訪者更幸福。
• 重返辦公室雖有助提升幸福感，但員工同樣擔心會增加接觸新冠病毒的風險（53%）和私人時間的減少（52%）。Z 世代是最關注私人時間（66%）的一代，而有13歲以下兒童的家長則反映有關照顧兒童的憂慮（33%）。
• 研究顯示員工對雇主有更高期望，並希望公司可實踐長遠的轉變。幾乎一半員工（44%），尤其是Z 世代及家長，期望疫情以後工作時間及地點可更具彈性。緊隨其後的是希望雇主增加有關身心健康的支援。
社區對增強幸福感起關鍵作用。
• 一半全球公民（52%）認同社區的重要性，並同意對社區具有歸屬感非常重要，是推動社會幸福的主要因素之一。
• 重視社區精神及希望回饋社區的受訪者較大機會擁有更高的幸福感。
• 不認可社區潛在益處的受訪者普遍幸福感較低，只有15%受訪者表示自己擁有十分高的幸福感，全球平均為29%。
今天，lululemon宣布，品牌將於2023年前向全球所有員工，提供「心理健康急救訓練」。由店長率先參與訓練，課程會向參加者提供所需工具，以識別情緒受困的員工，並提供相應支援，包括lululemon的心理健康援助計劃。此援助計劃將進一步加強lululemon為員工身心健康而設的不同措施，包括按員工需求制定培訓、員工援助計劃、心理輔導及每月的健康津貼，用於參與本地社區的健身及冥想課程。
另外，lululemon社會影響力中心（lululemon Centre for Social Impact）今天宣布向多個本地基層組織及國際非牟利機構捐出共225萬美元。受惠組織主要關注全球供應鏈中的勞工，改善他們的身心健康，其中包括 CARE’s Made by Women（優化全球供應鏈）、United Nation’s Resilience Fund for Women（為全球供應鏈中的女性提供資助，長遠保障她們的健康及經濟能力）及Women Win（支援勞工身心健康的全球基金）。新建成的lululemon社會影響力中心將透過運動、正念練習和倡議消除整體幸福的不平等，承諾在 2025 年前，投資七千五百萬美元，為全球超過一千萬人帶來正面影響。
要了解更多資訊，並瀏覽 lululemon 「全球幸福感報告」，請至 lululemon Global Wellbeing Report。
